Amsterdam
Inspiration For Good
Amsterdam is much more than just a great conference destination.
It is a city built on curiosity, openness and the constant search for new perspectives.For centuries, people here have looked for creative solutions to the challenges of their time, shaping a culture where science, innovation and international exchange naturally come together. That same spirit continues today in Amsterdam’s universities, hospitals, research institutes and global communities.
A city shaped by water and history
Amsterdam was founded in the late 12th century as a small settlement near a dam on the River Amstel. Over the centuries it developed into one of Europe’s most important trading and cultural centres and today combines historic architecture with a strong international and scientific character.
Dutch is the official language, but English is widely spoken throughout the city, including in hotels, restaurants, museums and public transport.
August in Amsterdam is generally mild and comfortable, with average daytime temperatures between 20 – 24°C. Evenings can be cooler, and occasional rain showers are possible.
Dutch tap water is safe to drink and considered among the highest quality in Europe.
The Netherlands uses the Euro (€). Credit and debit cards are widely accepted, although some smaller businesses may prefer card payments over cash.
Compact, international and easy to explore
Despite its international character, Amsterdam remains remarkably compact and easy to navigate. The conference venue, hotels, museums, restaurants and historic neighbourhoods are all connected through an efficient public transport network and extensive cycling infrastructure.
With its picturesque canal network, rich history and thrumming cultural scene, the capital of the Netherlands is one of the world’s most vibrant cities. Here are ten recommendations from conference chair Rob Wüst.
World-class culture within walking distance
For those extending their stay, Amsterdam offers a rich cultural landscape. The Rijksmuseum houses masterpieces by Rembrandt, Vermeer and other Dutch masters, while the nearby Van Gogh Museum provides an intimate look into the life and work of one of the world’s most influential artists.
In the Netherlands, call 112 for emergency services, including police, ambulance and fire assistance.
The Netherlands operates on Central European Summer Time (CEST, UTC+2) during August.
Amsterdam is highly walkable and well connected by tram, metro, train and ferry. Cycling is a major part of daily life, so visitors should always be aware of bike lanes and cyclists.
Amsterdam Airport Schiphol is one of Europe’s largest international airports, with direct train connections to the city centre in around 15 – 20 minutes.
From Marshland to Metropolis
The History of Amsterdam
Discover the remarkable history of Amsterdam in this short animated video. From a marshland to a city built on millions of wooden piles, learn how engineering, resilience and trade shaped one of Europe’s most iconic cities.
🔊 Turn on the sound to enjoy the narrated story.
#1 Rob’s amsterdam tips
Discover Museumplein: Amsterdam’s cultural heart.
One of my favourite places to recommend to first-time visitors is Museumplein. Within just a few minutes’ walk you’ll find the Rijksmuseum, the Stedelijk Museum, the Moco Museum and the Royal Concertgebouw. Whether you’re interested in art, architecture or simply enjoying the atmosphere, this area offers a great introduction to Amsterdam. The surrounding Oud-Zuid neighbourhood is perfect for a leisurely walk, and Museumplein itself regularly hosts exhibitions and cultural events throughout the year.
#2 Rob’s amsterdam tips
Relax at One of Amsterdam’s Most Iconic Breweries
Anyone who knows me knows that I have a soft spot for a good craft beer now and then. When there’s time, I occasionally take members of our team to Brouwerij ’t IJ. Located beneath De Gooyer, one of Amsterdam’s eight remaining historic windmills, this award-winning microbrewery has become one of the city’s best-known breweries.
#3 Rob’s amsterdam tips
Visit the Anne Frank House
One place I always recommend to visitors is the Anne Frank House. Walking through the Secret Annex where Anne Frank wrote her diary during the Second World War is an unforgettable experience. It offers a deeply personal perspective on the Holocaust and serves as a powerful reminder of the importance of freedom, tolerance, and human dignity. Be sure to book your tickets online well in advance, as they often sell out.
#4 Rob’s amsterdam tips
Cycle to hidden gems
One of the best ways to experience Amsterdam is by bike. Cycling is part of everyday life here, and the city’s extensive network of cycle paths makes it easy to explore beyond the well-known attractions. Rent a bike and discover hidden gems such as the peaceful Sloterplas, the picturesque village of Ouderkerk aan de Amstel, or simply enjoy the freedom of wandering through neighbourhoods that many visitors never get to see. It’s the perfect way to experience Amsterdam like a local.
#5 Rob’s amsterdam tips
Explore Amsterdam Noord
If you’d like to experience a different side of Amsterdam, take the free ferry from Central Station to Amsterdam Noord. In just a few minutes, you’ll discover one of the city’s most creative and vibrant neighbourhoods, with former shipyards transformed into cultural hotspots, striking street art, excellent restaurants, and waterside cafés. I especially recommend visiting the NDSM Wharf and the STRAAT Museum, where impressive murals and urban art bring the area to life.
#6 Rob’s amsterdam tips
Drink in a bird’s-eye view of Amsterdam from a rooftop bar
For one of the best views of Amsterdam, head to the A’DAM Lookout. From the rooftop, you’ll enjoy spectacular panoramic views across the city, the historic centre, and the IJ waterfront. If you’re feeling adventurous, take a ride on Europe’s highest swing. Or simply relax with a drink at the rooftop restaurant and watch Amsterdam from above as ferries and boats glide across the water. It’s a fantastic place to end a day of exploring the city.
#7 Rob’s amsterdam tips
Eat your way around food stalls in a former tram depot
If you’re looking for a place where locals love to spend their time, visit De Hallen in the vibrant Oud-West neighbourhood. This beautifully restored former tram depot is home to independent shops, a cinema, and the popular Foodhallen, where you can sample a wide variety of delicious dishes from local and international vendors. It’s the perfect spot to enjoy lunch, dinner, or simply soak up Amsterdam’s creative atmosphere.
#8 Rob’s amsterdam tips
Shop Like a Local
If you want to experience the Amsterdam that locals love, spend an afternoon exploring the Jordaan and the nearby Nine Streets. Wander along picturesque canals, browse independent boutiques, vintage shops, art galleries, and specialty stores, then relax at one of the many cosy cafés or terraces. It’s one of my favourite parts of the city and the perfect place to discover Amsterdam beyond the main tourist attractions.
#9 Rob’s amsterdam tips
Visit the Iconic EYE Filmmuseum
Take the free ferry behind Central Station and visit the iconic EYE Filmmuseum. Even if you’re not a film enthusiast, the striking architecture, fascinating exhibitions, and beautiful waterfront terrace make it well worth the trip. It’s one of my favourite places to enjoy a coffee or lunch while taking in the views across the IJ and the historic city centre.
#10 Rob’s amsterdam tips
Escape to Amsterdamse Bos
Looking for a completely different Amsterdam experience? Visit the Amsterdamse Bos, a vast urban forest that’s almost three times the size of New York’s Central Park. Whether you enjoy walking, cycling, or simply relaxing in nature, it’s a wonderful place to explore. Don’t miss Goat Farm Ridammerhoeve, where you can enjoy delicious pancakes, sample local goat cheese, and meet the friendly goats.